The ToyAward categories

From babies to teenagers, from clever startups to sustainable concepts: the ToyAward is presented across six categories – age-appropriate and topic-specific toy innovations for every group.

Baby & Infant

0–3 years

PreSchool

3–6 years

SchoolKids

6–10 years

Teenager & Adults

from 10 years

Startup

For companies established less than 5 years ago

Sustainability

Sustainable products or concepts