Winners' Benefits
All information at a glance
Winning is just the beginning
An award with the ToyAward is proof that your product is among the best toy innovations of the year. This is celebrated together at the award ceremony in the Toy Business Forum – but this moment is just the starting signal. Because the communication of your success begins right there.
Positioning as an innovation-driven company
The ToyAward makes your brand and your product visible on the international market. Through the award, you position yourself as an innovation-driven company and benefit from a far-reaching image gain among retailers, media and end customers.
To amplify this effect, we support you with high-impact measures that put your product at the center – from online presentation to media coverage to the use of the ToyAward seal.
ToyAward-Signage
As a winner or finalist, you can use the internationally recognized ToyAward seal to communicate your success. It sets you apart from competitors and creates worldwide attention – whether on product packaging, in brochures or online.
Online Presentation
Your award-winning product will be permanently featured in the finalists section on this website. Interested parties will find a product description, the jury statement and information about the responsible company – visible to retailers, media and end customers alike.
International Media Presence
All award-winning products are communicated to the international print and online press as part of press releases – before, during and after Spielwarenmesse. In addition, you benefit from targeted promotion via our digital channels, including the Spielwarenmesse App, our newsletter and our social media platforms. This way, your product reaches retailers, media and end customers directly and effectively.
At the heart of the toy industry
The award ceremony in the Toy Business Forum as well as Spielwarenmesse itself are the most important meeting place of the international toy industry. Here you meet the most important decision-makers and leading brands in the industry, exchange ideas and make valuable contacts – including, of course, the ceremonial presentation of your award.
Additional presence at the fair
Your product will not only be honored at the award ceremony, but will also receive a free secondary placement on the ToyAward area in Hall 3A. This puts it in the spotlight of trade visitors, buyers and media professionals throughout the entire duration of the fair.