The innovation award you can trust

Every year, thousands of new toys flood the market – colorfully packaged, heavily promoted, with big promises. But which ones actually deliver on what they promise?

The innovation award gives you the answer. An independent, internationally composed expert jury made up of retailers, scientists, educators, and safety experts tests and evaluates hundreds of submissions every year – according to clear, transparent criteria. Only the best products make it into the circle of finalists and winners.

For you, this means: When a toy bears the innovation award seal, you can rely on more than just the packaging when buying or giving a gift.

Find the perfect toy

Learn more about the ToyAward and discover the best new products our jury has honoured.