Teilnahme
Award your products with the ToyAward
The official innovation prize of Spielwarenmesse
As the official innovation prize of Spielwarenmesse, the ToyAward honors outstanding innovations every year. The award strengthens the perception of your product, creates trust among retailers and media and can sustainably promote your business success.
Participation is free of charge and exclusively available to Spielwarenmesse exhibitors.
By applying for the ToyAward, you open up the opportunity for your new product to receive additional attention – at Spielwarenmesse and in the international toy industry.
Baby & Infant
0–3 years
PreSchool
3–6 years
SchoolKids
6–10 years
Teenager & Adults
from 10 years
Startup
For companies younger than 5 years
Sustainability
Sustainable products or concepts
Your advantages at a glance
- More visibility for your new product among international trade visitors, buyers and media professionals
- A recognized quality seal that you can use effectively in your marketing and communication work
- Free additional presentation at the ToyAward stand in Hall 3A for additional reach at the fair
- International media presence and increased attention for your company
- Exclusive marketing measures for winners and finalists of the ToyAward
- High-impact award ceremony in the Toy Business Forum as a stage for your product
Registration
Register your product or products by November 23, 2026.
Review
The ToyAward jury reviews and evaluates all submitted products.
Acceptance or rejection
On 1 December 2026, you will receive notification from Spielwarenmesse eG whether your product has made it to the next round.
Product shipment
Submit your product by 23 December 2026.
Register now
Registration for the ToyAward is carried out for Spielwarenmesse exhibitors via the Marketing & Media Shop. Log in there, fill out the form and submit up to three products.
