There are thousands of novelties and trends for children’s toys. But which new toy is a real innovation that will give children pleasure and is useful?The ToyAward reliably provides the answer. The internationally recognized prize of the Spielwarenmesse® is presented annually by an expert jury.The criteria for the ToyAward are:Play fun. Originality. Safety. Workmanship & quality.Comprehensibility of product concept. Prospects of success in the shop.
"The world-renowned prize at the Spielwarenmesse was very significant and the perfect start for the new year."
Hape International AG (2019 winner in the category Baby & Infant)
"Yes, it is an honor that we were awarded. We were very happy about it."
BRUDER Spielwaren GmbH + Co. KG (2019 winner in the category PreSchool)
Would you like to know the categories for determining the ToyAward winners?
The ToyAward categories are based on the development stages of children. You can rely on this when looking for toy trends and novelties.