The ToyAward is THE Spielwarenmesse innovation award and is presented to particularly innovative products. Besides free participation in the awards for exhibitors at the Spielwarenmesse and a glamourous awards ceremony held in front of an international audience, the nominated products and the winners are also exhibited free of charge in the ToyAward area during the fair. In addition, your product will receive considerable media coverage in a specially made film, the winners’ flyer, in press releases as well as on the toyaward.com website.
The three products nominated in each category will be announced at the Spielwarenmesse eG’s Main Press Conference on 23 January 2020.
The winners and nominees are announced at the Opening Ceremony at Spielwarenmesse® on 28 January 2020.
The award-winning products are all displayed in the ToyAward Area from 29 January to 2 February 2020.
Only fully functional prototypes scheduled for launch before and including 1 September 2020 can be entered.
Product sketches and non-functional samples may NOT be entered in the competition.
The number of entries is limited to three products per company.
All dispatch and customs duties must be borne by the participating company. The product must be delivered carriage and duty paid (DDP = delivered duty paid). The product must arrive at Spielwarenmesse eG fully assembled and in a fully functional state. Necessary accessories such as batteries, must be sent with the product. The same requirements apply for prototypes.
Spielwarenmesse eG and service companies commissioned by Spielwarenmesse eG do not accept any liability for loss or damage to the products left in their or their staffs’ care, except in the case of intent or gross negligence. Any liability is strictly limited to the cost price of the product as an absolute maximum. Spielwarenmesse eG is not liable for any loss or damage to the products caused by third parties in general and visitors of the Spielwarenmesse® in particular. The product is also tested by the jury for its operability and ease of use. Spielwarenmesse eG accepts no liability here for possible damage to the product.
1. Product may be donated
After the competition, the product entry becomes the property of the Spielwarenmesse® and may be donated.
2. The product will be collected during the Spielwarenmesse® 2020
The products can be collected at any time during the trade fair at the Herderstraße 7, 90427 Nürnberg (approx. 13 km away from the convention center). In case you do not want to donate your products, please make sure to collect your products here. The product will only be released if sufficient identification is provided (e.g. business card or ID).
The award-winning and nominated products are displayed in the ToyAward Area and should be collected at the end of the fair on Sunday, 2 February 2020, at 6 pm directly from the ToyAward Area.
Products that will not be collected untill after the fair become property of the Spielwarenmesse® and may be donated.
Unfortunately, if your product does not win, we are unable to provide you with individual reasons or explanations.
This is possible on principle. Even so, we would only change the composition of the jury in exceptional circumstances. We would, however, be pleased to receive your email with a short biography and explanation as to why you think you would make a good jury member for the ToyAward 2021.