The ToyAward is THE innovation award from Spielwarenmesse® and is presented to particularly innovative products. Participation is completely free of charge for exhibitors of the Spielwarenmesse®. All winners and nominees will be covered extensively in the media via specially produced videoclips, the digital winners’ flyer, and press releases as well as on the website.

Exhibitors can register for the ToyAward 2022 from 1 Oktober 2021 at

The three products nominated for each product category will be announced on 27 January 2022 during the main press conference of Spielwarenmesse eG.

The winners will be formally announced at the PressPreview.


Only fully functional product samples (also prototypes) scheduled for launch before and including 1 September 2022 can be entered.

Product sketches and non-functional samples may NOT be entered in the competition.

The number of entries is limited to three products per company.

All dispatch and customs duties must be borne by the participating company. The product must be delivered carriage and duty paid (DDP = delivered duty paid). The product must arrive at Spielwarenmesse eG fully assembled and in a fully functional state. Necessary accessories such as batteries, must be sent with the product. The same requirements apply for prototypes.

Spielwarenmesse eG and service companies commissioned by Spielwarenmesse eG do not accept any liability for loss or damage to the products left in their or their staffs’ care, except in the case of intent or gross negligence. Any liability is strictly limited to the cost price of the product as an absolute maximum. Spielwarenmesse eG is not liable for any loss or damage to the products caused by third parties in general and visitors of the Spielwarenmesse® in particular. The product is also tested by the jury for its operability and ease of use. Spielwarenmesse eG accepts no liability here for possible damage to the product.

There are two possibilities:

1. Your product may be donated

After the competition, the product entry becomes the property of the Spielwarenmesse eG and may be donated.

2. Your product will be collected during the Spielwarenmesse® 2022

The products can be collected during the trade fair (2 – 6 February 2022) from Herderstrasse 7, 90427 Nuremberg (around 13 km from the fairgrounds). If you do not wish to donate your product, this is where you can collect it from. Upon collection, please provide a document which clearly identifies you as the owner (e.g. business card or identity card).


The award-winning and nominated products are displayed in the ToyAward Area and should be collected at the end of the fair on Sunday, 6 February 2022, at 6 pm directly from the ToyAward Area.

Products that are not collected also become the property of Spielwarenmesse eG once the competition is over and are usually donated.


Unfortunately, if your product does not win, we are unable to provide you with individual reasons or explanations.

This is possible on principle. Even so, we would only change the composition of the jury in exceptional circumstances. We would, however, be pleased to receive your email with a short biography and explanation as to why you think you would make a good jury member for the ToyAward 2023.

to top