Registration for the ToyAward

Dear exhibitor, 

Registration for the ToyAward 2023 has started.

Key dates for you at a glance:

  • Registration Period: 17 October – 2 December 2022

  • Evaluation Digital Preliminary: 12 December 2022
  • Submission Period Selected Products: 12 December 2022 – 11 January 2023
  • Jury Meeting: 12 January 2023
  • Announcement of the Nominees: 26 January 2023
  • ToyAward Ceremony: 31 January 2023

 Benefits for winners and nominees:

  • Exclusive secondary placement on the ToyAward area 
  • Presentation of the products at the main press conference
  • Intensive advertising in our online media (app, newsletter, etc.) and in the digital winner flyer on our website 
  • Press releases to the international print and online press before and after the fair as well as during the rest of the year with mention of all the award-winning products
  • Year-round presentation at


We wish you every success!

Jurors 2023

Sue Warfield

American Speciality Toy Retailing Association (ASTRA), President

Sue Warfield has been in the both the Retail and Toy Business for over 30 years. She had been an American Specialty Toy Retailing Association (ASTRA) Member since 2001 having had her own sales representative group as well as a retail store. She served for 7 years on the ASTRA Board of Directors including as chair of the board. In 2014 she joined the ASTRA staff as Membership Director. In 2020, she took on the position of President.

Axel Dammler

iconkids & youth, Managing Director

Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.

Andrew Dobbie

Gameplan Europe Ltd., Managing Director

As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people. As former European Marketing Director of Mattel Toys Inc, Andrew Dobbie has an extensive knowledge and many years of experience in the international toy industry.

Cathérine De Bleeker

Oxybul, General Manager

Since 2016, Catherine is General Manager of Oxybul, the educational toy brand that brings out the best in every child. She is also President of the French chapter of the Women In Toys association. Passionate about brands and design, Catherine always thrives for the subtle balance between esthetics and functionality of the product.

Thorsten Paedelt

duo schreib & spiel GmbH & Co.KG, Managing Director

Thorsten Paedelt works for duo schreib & spiel since 2001 and became Managing Director for Marketing and Sales in 2002. The retail trade co-operation from Berlin covers 460 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.

Thomas Wodzicki

Freelance play educator for various institutions at home and abroad

Thomas Wodzicki is an educationalist specialized in games. He also works as a teacher of adult education and project developer for the German Federal Association Spielmobile e.V. Spielmobile is a Germany-wide network of working groups and the proper authority for the gap year, usually taken to do voluntary work in the social sector in Bavaria. n mark (GS) guarantees a high quality of products.

Dr. Harald Käb

Owner of naracon Innovationsberatung

Chemist Dr Harald Käb has been advising companies and institutions on sustainable chemicals and plastics for over 25 years. His focus is on go-to-market strategies for bio-based plastics and products made from them.

Andreas Schäfer

idee+spiel GmbH, Managing Director

Since October 2011, Andreas Schäfer is the managing director at idee+spiel, one of the most successful toy trade co-operations for leisure, hobbies and games. Mr. Schäfer is a trained retail salesman. After working for an EDP-equipment store he got into the toy industry in 1990, where he gained experience over the last 20 years in Germany and abroad.

Jean Youn

Head of Toy Business, KAKAOKIDS

In the past three years, Dae-jin Youn(Jean) has been working at one of South Korea’s most widespread and established conglomerates: Kakao. He has been working for Kakao’s educational platform for kids, also known as Kakaokids, and is a developer for toys made for a diverse range of ages. Jean is an avid member of the National Competency Standard Commissioners (NCS) in the toy industry, and gained working experience in the toy and hobby industry for over ten years. Additionally, he is a columnist for Toy Magazine in South Korea.

Rainer Weiskirchen

TÜV Rheinland, Press Officer

Since 1993, Rainer Weiskirchen works as a spokesperson for TÜV Rheinland, a state-approved independent trade agency that also checks the quality and safety standards of toys. The TÜV Rheinland tests and certifies products according to the German and/or European Consumer Product Safety Act. Their “tested safety” certification mark (GS) guarantees a high quality of products.

Jörg Meister

little big things GmbH, General Manager

Jörg Meister studied product design at the FH Coburg. In 2010, after working for five years as an industrial designer for a globally operating company for baby hardware and toys, he joined forces with Eva Stemmer to set up the service agency for product design, consulting and PR with a focus on children’s products.

Keri Wilmot

Pediatric occupational therapist

Keri Wilmot is a pediatric occupational therapist currently living in the Dallas, Texas. With 22 years of experience helping kids of all ages develop motor skills through play. In 2009, Keri began interacting on social media sharing toy recommendations and tips to promote play and development on YouTube, and on her website. In 2020, Keri authored her first book, Wired Differently: A Teacher's Guide to Sensory Processing Challenges, which was written to give teachers practical strategies and play tips to help children. Keri's expertise has been frequently featured on television segments and she serves as a contributor, consultant and speaker to companies worldwide.

Dean Smith

jaZams, Co-owner

Dean Smith is the co-owner of jaZams toy & book stores. jaZams has been in business for 22 years and has been rated as one of the 25 best toy stores in America. Before becoming part of the jaZamily Dean was an organic farmer.

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