Registration for the ToyAward

Dear exhibitor, 

Registration for the ToyAward 2022 will start on 1 October 2021.

Further key dates for you at a glance:

  • Registration period: 1 October 2021 to 6 December 2021 (completed)
  • Notification of the outcome of the digital preliminary decision: 13/14 December 2021
  • Deadline for product submission: 13 January 2022
  • Announcement of nominees at the main press conference: 27 January 2022 
  • Announcement of winners at the PressPreview: 1 February 2022

 Benefits for winners and nominees:

  • Exclusive secondary placement on the ToyAward area 
  • Presentation of the products at the main press conference
  • Intensive advertising in our online media (app, newsletter, etc.) and in the digital winner flyer on our website 
  • Press releases to the international print and online press before and after the fair as well as during the rest of the year with mention of all the award-winning products
  • Year-round presentation at www.toyaward.de

We wish you every success!


New category Sustainability

The topics of sustainability and environmental protection are very important to Spielwarenmesse eG. That is why the Spielwarenmesse of 2022 will see a new “Sustainability” category added to its existing categories. The intention behind this is to give special recognition to products from exhibitors who demonstrate a high level of commitment in this area. Find out more about the special criteria for this category here.

Jurors 2022

Sue Warfield

ASTRA, President ASTRA

Sue Warfield has been in the both the Retail and Toy Business for over 30 years. She had been an American Specialty Toy Retailing Association (ASTRA) Member since 2001 having had her own sales representative group as well as a retail store. She served for 7 years on the ASTRA Board of Directors including as chair of the board. In 2014 she joined the ASTRA staff as Membership Director. In 2020, she took on the position of President.

Axel Dammler

iconkids & youth, Managing Director

Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.

Andrew Dobbie

Gameplan Europe Ltd., Managing Director

As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people. As former European Marketing Director of Mattel Toys Inc, Andrew Dobbie has an extensive knowledge and many years of experience in the international toy industry.

Konstantin Frishberg

Detsky Mir, Director Toys and Games Department

Since the beginning of 2016, Konstantin Frishberg is the Director of the Toys and Games Department at Detsky Mir. Detsky Mir is the biggest children’s goods retailer in Eastern Europe with more than 600 stores in Russia and Kazakhstan

Thorsten Paedelt

duo schreib & spiel GmbH & Co.KG, Managing Director

Thorsten Paedelt works for duo schreib & spiel since 2001 and became Managing Director for Marketing and Sales in 2002. The retail trade co-operation from Berlin covers 460 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.

Jörg Meister

little big things GmbH, Managing director

Jörg Meister studied product design at the FH Coburg. In 2010, after working for five years as an industrial designer for a globally operating company for baby hardware and toys, he joined forces with Eva Stemmer to set up the service agency for product design, consulting and PR with a focus on children’s products.

Dean Smith

jaZams, Co-owner

Dean Smith is the co-owner of jaZams, a toy and book shop. jaZams has been in business for 22 years and is in the list of the 25 best toy shops in the US. Before joining the jaZams team, Dean Smith was an organic farmer.

Andreas Schäfer

idee+spiel GmbH, Managing Director

Since October 2011, Andreas Schäfer is the managing director at idee+spiel, one of the most successful toy trade co-operations for leisure, hobbies and games. Mr. Schäfer is a trained retail salesman. After working for an EDP-equipment store he got into the toy industry in 1990, where he gained experience over the last 20 years in Germany and abroad.

Jean Youn

Head of Toy Business, KAKAOKIDS

In the past three years, Dae-jin Youn(Jean) has been working at one of South Korea’s most widespread and established conglomerates: Kakao. He has been working for Kakao’s educational platform for kids, also known as Kakaokids, and is a developer for toys made for a diverse range of ages. Jean is an avid member of the National Competency Standard Commissioners (NCS) in the toy industry, and gained working experience in the toy and hobby industry for over ten years. Additionally, he is a columnist for Toy Magazine in South Korea.

Rainer Weiskirchen

TÜV Rheinland, Press Officer

Since 1993, Rainer Weiskirchen works as a spokesperson for TÜV Rheinland, a state-approved independent trade agency that also checks the quality and safety standards of toys. The TÜV Rheinland tests and certifies products according to the German and/or European Consumer Product Safety Act. Their “tested safety” certification mark (GS) guarantees a high quality of products.

Thomas Wodzicki

BAG Spielmobile e.V., Project Manager

Thomas Wodzicki is an educationalist specialized in games. He also works as a teacher of adult education and project developer for the German Federal Association Spielmobile e.V. Spielmobile is a Germany-wide network of working groups and the proper authority for the gap year, usually taken to do voluntary work in the social sector in Bavaria. n mark (GS) guarantees a high quality of products.

Tracy Wood

Toybuzz, Managing director

Tracy Wood is a mother of two children from the UK, who used her experiences of toy buying for her children and turned it into a successful toy and game review website, which was voted the best toy blog in the UK in 2014. Gaining a working knowledge of toy trends, and working with brands and retailers along the way, she has been running the website Toybuzz for over 10 years.

Dr. Harald Käb

Owner of naracon Innovationsberatung

Chemist Dr Harald Käb has been advising companies and institutions on sustainable chemicals and plastics for over 25 years. His focus is on go-to-market strategies for bio-based plastics and products made from them.

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