The ToyAward: Gold for toys

There are thousands of novelties and trends for children’s toys. But which new toy is a real innovation that will give children pleasure and is useful?

The ToyAward reliably provides the answer. The internationally recognized prize of the Spielwarenmesse^® is presented annually by an expert jury.

The criteria for the ToyAward are:
Play fun. Originality. Safety. Workmanship & quality.
Comprehensibility of product concept. Prospects of success in the shop.

What winners and nominees say

"The nomination for the ToyAward had a huge impact and led many visitors to our booth."

Yookidoo (2016 nominee in the category Baby&Infant)

"Thank you for the great support around the ToyAward!"

 ZURU/Splash Toys (2016 winner in the category SchoolKids)

Only 5 play ideas can win.
Retailers and customers are always winners.

Would you like to know the categories for determining the ToyAward winners?

• Baby & Infant: 0–3 years
• PreSchool: 3–6 years
• SchoolKids: 6–10 years
• Teenager & Adults: 10 years plus
• Startup: for companies, which were formed less than five years ago

The ToyAward categories are based on the development stages of children. You can rely on this when looking for toy trends and novelties.