Application for the ToyAward 2019
Exhibitors of the Spielwarenmesse® 2019 can register up to three products for the ToyAward free of charge. The online application is open for your entry now.
Please note the following two changes for the Spielwarenmesse® 2019:
1. Digital pre-selection
Because of the increasing amount of product submissions, there will be a two-tier jury session in form of a digital pre-selection, starting in 2019. A password-protected forum will be the platform to which jury members have exclusive access. Once you have registered, the product data will be transferred to this platform by Spielwarenmesse eG and rated by our jury. Please submit your product descriptions in English only.
IMPORTANT: The new deadline for registration is 12 December 2018!
The digital rating period starts on 17 September and ends in mid-December 2018. All selected products can be sent to Nuremberg in December 2018 and must have reached Spielwarenmesse eG by 15 January 2019. After mid-January, the further procedure is the same as last year.
You will receive an email by mid-December about the result from the digital rating. Please do not send your products to Spielwarenmesse eG until we ask you to!
2. New category: Startup
As of 2019, the new category “Startup” will be added to the current ones. We ask that all companies, which were formed less than five years ago, register under this category, regardless of the age group that their products target.
12 December 2018
End of the digital rating period
15 January 2019
Deadline for sending in your registered products
24 January 2019
Main Press Conference
The three nominated products are announced for each category.
29 January 2019
The winners and nominees are revealed at the Opening Ceremony of the Spielwarenmesse® 2018 around 5.30 pm CET.
29 January – 3 February 2019
Exhibition featuring the award-winning products
ToyAward Area, Spielwarenmesse® 2019
All selected products from the digital rating must be delivered carriage and duty paid (DDP = delivered duty paid). The cost of transportation, insurance and customs duties for importation and exportation is to be borne by the entrant.
There are two options for the sent in products after the competetion:
1. Product may be donated
After the competition, the product becomes the property of the Spielwarenmesse eG and may be donated.
2. The product will be collected during the Spielwarenmesse® 2019
The products can be collected at any time during the trade fair at the Herderstraße 7, 90427 Nürnberg (20 minutes by car from the convention center). The product will only be released if sufficient identification is provided (e.g. business card or ID).
The award-winning products are displayed in the ToyAward Area and should be collected at the end of the fair on Sunday, 4 February 2018 at 6 pm directly from the ToyAward Area.
Dr. Maria CostaAIJU Technological Institute – Research Manager in Children and Leisure sectors
Since 1992 Dr. Maria Costa is the Research Manager at AIJU, a private children’s research center located in Spain, and deals with the usability testing of children's items. For 25 years she has been, the coordinator for the “Games and Toys Guide”, during this time she has also managed the analysis of several thousands of toys. She is the author of numerous posts, articles and books on this topic.
Axel Dammlericonkids & youth, Managing Director
Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.
Andrew DobbieGameplan Europe Ltd., Managing Director
As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people. As former European Marketing Director of Mattel Toys Inc, Andrew Dobbie has an extensive knowledge and many years of experience in the international toy industry.
Konstantin FrishbergDetsky Mir, Director Toys and Games Department
Since the beginning of 2016, Konstantin Frishberg is the Director of the Toys and Games Department at Detsky Mir. Detsky Mir is the biggest children’s goods retailer in Eastern Europe with more than 600 stores in Russia and Kazakhstan.
Dr. Thomas MärtzVEDES AG, Chief Executive Officer
Dr. Thomas Märtz has worked for VEDES AG since 1999. As the cooperative buying and marketing group with the longest tradition in the German toy industry, VEDES offers SME retailers numerous services and in particular an efficient wholesale platform.
Jörg Meisterlittle big things GmbH, Managing director
Jörg Meister studied product design at the FH Coburg. In 2010, after working for five years as an industrial designer for a globally operating company for baby hardware and toys, he joined forces with Eva Stemmer to set up the service agency for product design, consulting and PR with a focus on children’s products.
Nadine MüllerPremini GmbH, Managing Director
Nadine Müller has been testing toys with children aged 0 to 14, parents and pedagogical institutions for more than seven years and, as a trend scout, is always on the lookout for premium toys guaranteeing long-lasting playing fun. As a consultant to companies in the toy industry, her customised market research solutions are spoken highly of by those in the know.
Thorsten Paedeltduo schreib & spiel GmbH & Co.KG, Managing Director
Thorsten Paedelt works for duo schreib & spiel since 2001 and became Managing Director for Marketing and Sales in 2002. The retail trade co-operation from Berlin covers 460 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.
Jochen PohleEK/servicegroup, Head of Department in the business area family
Jochen Pohle is Head of Department in the business area family at the multi-sector network EK/servicegroup in Bielefeld, Germany. Before that, he had been Purchase Director at the Spiele Max AG and worked in serveral managing positions for the Metro Group in Germany and Asia. Jochen Pohle is enrooted in the toy industry for nearly 15 years.
Andreas Schäferidee+spiel GmbH, Managing Director
Since October 2011, Andreas Schäfer is the managing director at idee+spiel, one of the most successful toy trade co-operations for leisure, hobbies and games. Mr. Schäfer is a trained retail salesman. After working for an EDP-equipment store he got into the toy industry in 1990, where he gained experience over the last 20 years in Germany and abroad.
Dean SmithjaZams, Co-owner
Dean Smith is the co-owner of jaZams toy & book stores. jaZams has been in business for 22 years and has been rated as one of the 25 best toy stores in America. Before becoming part of the jaZamily Dean was an organic farmer.
Vincent StozickyJouéClub, France, Commercial Director
Vincent Stozicky has worked for the JouéClub Group for over 25 years and since 2000 as Commercial Director of SIDJ responsible for the import-export and sales platform of the whole JouéClub network and for the development of the corporate image at European level.
Marietheres WaschkAkademie Remscheid, Social Education Worker and Play Therapist
Following her core studies on working with people with an intellectual disability and sensory impairment and open child and youth work, Marietheres Waschk became a lecturer in the pedagogy of play at the Remscheid Academy and also runs an adventure playground in Cologne, where she conducts projects focused on the pedagogy of play and culture.
Rainer WeiskirchenTÜV Rheinland, Press Officer
Since 1993, Rainer Weiskirchen works as a spokesperson for TÜV Rheinland, a state-approved independent trade agency that also checks the quality and safety standards of toys. The TÜV Rheinland tests and certifies products according to the German and/or European Consumer Product Safety Act. Their “tested safety” certification mark (GS) guarantees a high quality of products.
Thomas WodzickiBAG Spielmobile e.V., Project Manager
Thomas Wodzicki is an educationalist specialized in games. He also works as a teacher of adult education and project developer for the German Federal Association Spielmobile e.V. Spielmobile is a Germany-wide network of working groups and the proper authority for the gap year, usually taken to do voluntary work in the social sector in Bavaria. n mark (GS) guarantees a high quality of products.
Tracy WoodToybuzz, Managing director
Tracy Wood is a mother of two children from the UK, who used her experiences of toy buying for her children and turned it into a successful toy and game review website, which was voted the best toy blog in the UK in 2014. Gaining a working knowledge of toy trends, and working with brands and retailers along the way, she has been running the website Toybuzz for over 10 years.