Baby&Infant (0-2 years)
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- Nominee 2
Mini Micro 3in1Micro Mobility Systems Ltd.
Who needs trainer bikes? The kids scooter Mini Micro with seat brings mobility already for one-year-olds. And what is really special: the scooter can metamorphose and grow with its owner. For the youngest it comes with seat and a handlebar, so they are all set to start racing. Once the little racers get older - take away the seat and install the T-bar and the Mini Micro turns into a 'real' scooter. The three wheels provide safety and stability. Steering requires the shifting of the body weight which at the same time trains the kids' motor skills and sense of balance. But the scooter is not only fun, the Micro design makes it a real eye-catcher as well.
Laugh & Learn™ Apptivity Case™Mattel GmbH
Electrical devices such as iPhone and iPod touch magically attract kids - even the very young ones can't let go of the adults' favorite toy. Fisher-Price developed a safe solution for curious youngsters making sure that Mom and Pop's favorite plaything is really suit-able for handling by kids: a colorful stand for iPhone and iPod touch protects the valuable mobile, even if it is dropped every now and then.
Activity DogMoulin Roty
No nursery without soft toys - but Moulin Roty's Activity Dog is something very special when it comes to soft toys: it hides a series of small highlights such as a mirror or a mini toy thus tickling the curiosity and haptic skills of babies and infants. Its high-quality manufacturing and beautiful design make the Activity Dog an attraction in any nursery.
PreSchool (3-5 years)
- Nominee 1
- Nominee 2
AppmatesSpin Master International S.a.r.l.
Appmates by Spin Master International is one of the first toys interacting with the iPad. And it is quite simple: Download a free app with the game from the App Store, move one of the colorful cars from the trendy Disney Cars series onto the touchscreen and off you go... Of course, the game won't hurt the iPad's touchscreen. Whether racing along the highway, making a pit-stop at the garage or at the gas station - this app is a fun way of making kids more skillful. The keen driver will learn by playing including how to master the latest technology - a combination that convinced the jury.
Regenbogen-LandAMIGO Spiel + Freizeit GmbH
The rainbow lost its colors. The players must collect them and return them to the rainbow. And what is really special about this board game: In Amigo Spiel + Freizeit's Regenbogen-Land the players are not acting all on their own, but in teams. They can only win when joining forces to make the paling rainbow shine again and at the same time they can experience a wonderfully designed world of colors.
Improving dexterity and motor skills combined with fantastic design - that is the concept of Créa’Laby by EGT Leisure. Créa’Laby is more than a traditional blackboard: While one side can be used for writing and drawing with chalk as before, the magnetic flip side gives much more scope - such as designing your own marble run on wooden tracks in any given variation. Just use your imagination.
SchoolKids (6-10 years)
- Nominee 1
- Nominee 2
LEGO® Friends: Olivia´s HouseLEGO GmbH
The roof tiles are pink, the walls come in a floral pattern, the garden is fit with a canopy swing and the figures' outfits, hairdos and accessories can be styled in different ways - admittedly Lego played on some clichés to win the hearts of little girls with the LEGO® Friends: Olivia´s House. But - yet again - the company had the right sense for their pref-erences, because the Dream House is ideal for the role plays that the young ladies enjoy so very much. House and garden are decorated with lovely details, furniture such as a cozy easy chair can be built or a functional kitchen can be designed. This is a promising attempt to get a larger number of girls involved with the sensible play concept of construction toys!
Kitchen ScienceHCM Kinzel GmbH
Six simply designed experiments illustrate basic chemical and physical phenomena. E.g. a volcano eruption or a mini-rocket launch are simulated with acid-lye reactions and the 'fruit battery' teaches children about electric conductivity. The experiments are rounded off by explanations and information. Next to the box' content all you need are everyday things found in any refrigerator. And learning can be oh so sweet, if you end up with self-made rock candy!
Take Along Soccer MatchPLAYMOBIL geobra Brandstätter GmbH & Co. KG
Tabletop kicker experts can compete in their own tournament simultaneously to the 2012 European Football Championships. The football arena is set up and ready for action in a jiffy. The players stand safely on a small base which makes aiming and kicking easier. The goalkeeper can be moved with a handle behind the goal. The compact folding case adds extra mobility - so this season 'away games' won't be a problem at all!
Teenager&Family (11+ years)
- Nominee 1
- Nominee 2
TalatHuch! & Friends Hutter Trade GmbH
Golden ornaments against a noble black background, a mysterious name - Talat stands for the magic figure of three - and the minimalist, well designed tokens will thrill young and old strategists. The players move three different sizes of towers with three, four and six corners on a three-part board. Both the number of corners and the size of the towers determine whether an opponent's tower can be beat and therefore Talat does not only promote strategic, but also geometric thinking. The board's multi-dimensional set-up - each player moves on two fields - means that he must always watch two opponents at a time.
Air SwimmersChina Industries Ltd. T/A WOW STUFF
Children playfully train hand-eye coordination with the Air Swimmers by Wow! Stuff. The flying fish - here a helium-filled giant clown fish or shark - softly glides through the home guided by a remote control. The mobile tail fin moves laterally as well as backward and forward, with the help of a remote controlled weight at the bellyside the fish can be moved up and down. Airglide maneuvers throughout the house, up and down the staircase demand a really skillful controller. A toy that will always attract attention and promises lots of fun!
Air Hogs Battle TrackerSpin Master International S.a.r.l.
The Air Hogs Battle Tracker is a feast for action fans: The Saw Blade helicopter is directed by remote on its missions against the radar and rocket base which in turn spots the helicopter's position and responds accordingly. During the battle the base can launch twelve arrows - which are quite harmless for the players because they are made of soft rubber foam. Awesome sound and light effects turn the children room into a veritable action world for small and big fighters.
Martin BöcklingSpiel & Spaß GmbH, Managing Director
Martin Böckling, born in 1961, has headed the purchasing/service group subsidiary SPIEL & SPASS and its 220 toyshops since 01 October 2006. Böckling is regarded as a proven trade expert, who earned his first merits at one of Germany’s largest trading and service companies, Stinnes AG.
Axel Dammlericonkids & youth, Managing Director
Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.
Andrew DobbieGameplan Europe Ltd., Managing Director
As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people.
Margit HoffmannHOFFMANN COMPANY KG, Managing Director
Margit Hoffmann manages one of the leading wholesalers of toy, sports and leisure articles. The company can look back on 110 years of experience in the toy segment and has many international purchasing relationships.
Hans Jörg Idenduo schreib & spiel, Managing Director
The Berlin retail trade co-operation covers 430 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.
Dr. Thomas MärtzVEDES AG, Chief Executive Officer
Dr. Thomas Märtz has worked for VEDES AG since 1999. As the cooperative buying and marketing group with the longest tradition in the German toy industry, VEDES offers SME retailers numerous services and in particular an efficient wholesale platform.
Ruud SchiphorstOtto Simon, Managing Director
He manages the toy organization „Top 1 Toys” and is CEO of the whohlsalers of toy “Otto Simon” in Almelo in The Netherlands.
Vincent StozickyJouéClub, France, Commercial Director
Vincent Stozicky has worked for the JouéClub Group for over 25 years and since 2000 as Commercial Director of SIDJ responsible for the import-export and sales platform of the whole JouéClub network and for the development of the corporate image at European level.
Otto E. Umbachidee+spiel, Founder of the purchasing co-operation
As founder and present managing director of one of the most successful toy trade co-operations for leisure, hobbies and games, Otto Umbach is an "old hand" in the toy trade. Since completion of his training in the toy trade, he has remained loyal to the industry for decades and possesses valuable and extensive experience.
Dr. Carl-Mikael Wilhelmsson
Dr. Carl-Mikael Wilhelmsson has worked in the toy industry since 1983. He has gained sound knowledge of the international industry through various executive appointments in countries such as Germany, England, Austria, Sweden and the United States. For the last few years he has been engaged in B2B in the toy industry in the fields of product development, placement and M&A.